Goodwill Week: Helping People Transform Potential Into Opportunity

Every year during the first full week of May, Goodwill organizations celebrate Goodwill Week. This Goodwill Week, the non-profit is encouraging you to “Get to Know Goodwill”.


Goodwill is a network of non-profit organizations governed by a local president and CEO and a board of directors. Goodwill Industries of the Greater Chattanooga Area sells donated goods to fund education, training, and employment for people in their 23-county territory in Southeast Tennessee and Northwest Georgia.


For more than 100 years, our area Goodwill has helped people find jobs, support their families and gain the satisfaction that comes from stable employment.

Goodwill operates an Opportunity Campus and two Opportunity Centers in our area.

  • Goodwill Opportunity Campus: 6104 Preservation Drive, Chattanooga, 423-629-2501
  • Goodwill Opportunity Center - East Brainerd: 7601 East Brainerd Road, Chattanooga, 423-757-9527
  • Goodwill Opportunity Center – Dalton: 1001 Market Street, Dalton, 706-609-5647

Goodwill operates over a dozen stores and four attended donation centers in our region. The organization employs over 350 individuals, many of whom have barriers to employment.


“Goodwill believes that every person regardless of ability, situation, or background can achieve their greatest potential,” said Michelle Turner, Director of Marketing and Communications of Goodwill Industries of the Greater Chattanooga Area. “We are grateful to our donors, shoppers, employees and participants who help bring this vision to life.”


Since 1923, Goodwill Industries of the Greater Chattanooga Area has helped people with barriers to employment get the training and support they need to find competitive jobs in the community. Barriers may include physical and developmental disabilities or other disadvantages such as a lack of formal education or a long absence from employment. 


When you shop or donate to Goodwill, you are helping people in your community turn their potential into opportunity. Visit www.goodwillchatt.org to learn more. 



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By Lora B May 26, 2026
We had a great time with the Catoosa County Chamber at Cards and Coffee at our Battlefield store and donation center!

DC

By Lora B May 26, 2026
Recently, Goodwill held an annual award ceremony in conjunction with our first organization-wide One Goodwill event, a day dedicated entirely to investing in the people who make our mission possible. For one day, we closed every Goodwill store, donation site, Opportunity Center, distribution center, and administrative office in the greater Chattanooga area to invest in our people. On that day, our entire Distribution Center team was honored with the Opportunity Accelerator award. This award celebrates innovation that accelerates opportunity and drives meaningful progress for Goodwill and for our community. Over the past year, the Distribution Center has undergone a significant and inspiring transformation, one centered on stronger communication, increased trust, and a more unified team culture. One nominator shared, “The Distribution Center has transformed and grown in amazing ways.” Kai, Goodwill’s Manager of Distribution and Transportation, has a passion for people, communication, and integrity, which has elevated the entire team. One nominator wrote, “Since Kai’s first day in new hire orientation, he has communicated his desire to develop and grow. He cares deeply about his employees, considers their challenges, and goes out of his way to help people find success.” Supporting this transformation is Pan, Director of Operations. Pan is a leader whose commitment to his people has not gone unnoticed. A nomination stated, “Pan is always willing to listen to our problems and do what is necessary to correct them.” “The biggest change I’ve seen with our distribution center team is our cohesiveness,” said Pan. “We work well together.” “Winning the Opportunity Accelerator award was amazing,” said Kai. “I'd be hard-pressed to say I've had a better day professionally. I wasn't only proud of myself; I was proud of our team.”
By Lora B May 19, 2026
Goodwill Opportunity Center In Chattanooga To Host Hiring Event With Randstad
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