Goodwill Industries Of The Greater Chattanooga Area Receives Spirit Of Chattanooga Award

Goodwill Industries of the Greater Chattanooga Area was honored to receive the Spirit of Chattanooga Award for Public Service Online Film at the 2024-2025 American Advertising Awards hosted by the American Advertising Federation Chattanooga.

The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising. The award ceremony was held last Thursday at Mac Avenue Events in Chattanooga. The American Advertising Awards, known as the ADDYs, is the most prominent creative competition in the world, officials said.


Each year, over 40,000 entries compete in 200 markets nationwide.

Goodwill’s award-winning video, chronicling the opening of their store, donation center and Opportunity Center in Dalton was shot and edited by Brandon Brown Productions.

“Receiving the American Advertising Federation’s Spirit of Chattanooga Award and having the chance to witness the exceptional work being created in our community was truly an honor,” said Michelle Turner, director of Marketing and Communications for Goodwill Industries of the Greater Chattanooga Area. “Most importantly, we are grateful for the opportunity to share how Goodwill empowers individuals to transform their potential into opportunity through education, training, and employment.”

The award-winning video can be viewed at this 
link.


Read More Here.

By Lora B January 26, 2026
Goodwill’s mission is to help people transform their potential into opportunity, and employees Josh and Steven are living proof of that. Both Josh and Steven began their careers at Goodwill as Material Handlers at the Goodwill Distribution Center in downtown Chattanooga. Each had a goal: to advance their skills and open doors to new opportunities. Steven came to Goodwill with forklift operating experience, but his certification had lapsed. Once he began working at Goodwill, he learned that Goodwill hosts a forklift operator training course at the Goodwill Opportunity Campus in Chattanooga. “I knew I was capable of doing more,” said Josh. “I needed my forklift certification in order to accomplish this.” “Steven and Josh entered the forklift program facing two very different challenges, yet both were determined to grow,” said Kai, Goodwill Distribution Center/Transportation Manager. “Steven was returning to the workforce and working to rebuild his confidence in operating heavy equipment. Josh had never driven heavy machinery and wanted to gain a new skill. The forklift class helped bridge those gaps. Their success shows how the right training can empower individuals and strengthen career opportunities.” The Goodwill’s forklift course, in conjunction with Sunbelt Rentals and the Tennessee Department of Human Services Division of Rehabilitation Services/Vocational Rehabilitation, features American National Standards Institute (ANSI) classes 1, 4, and 5 warehouse forklift operator certification and career readiness training. "Hosting these training events is just one way we contribute to our community and invest in the lives of our coworkers," said Rachel Inman, Vice President of Mission Services. "At Goodwill, we are dedicated to offering resources that support individuals in their job search and future career growth." “I love working at Goodwill,” said Steven. “I wish I had started working here earlier in my life.” If you are interested in attending an upcoming forklift operator training course, contact Cornisha Espey at (423) 634-2935 or cornisha.m.espey@tn.gov.
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By Michelle Turner January 16, 2026
When Darren and Jodi made the decision to leave their longtime Florida home to help care for Jodi’s aging parents in Chattanooga, they never imagined how challenging the transition would be. They started their new adventure by buying a house in Chattanooga. Darren turned in his notice at his job at the United Way in Fort Myers, and Jodi resigned from her role as an Executive Vice President at a wealth management company. “We thought we would have no problem finding new jobs. We're both experienced in so many things,” said Jodi. Despite their impressive resumes and years of experience, weeks turned into months of job searching. The stress was mounting. Jodi shared her concerns with her friend in Florida, who reminded her that Goodwill offers free career assistance. Darren and Jodi visited the Goodwill Opportunity Center in East Brainerd. When they arrived, Opportunity Center Manager, Taryn, discussed their situation with them. She helped them update their resumes and connected them with resources and job leads tailored to their skills. Soon after, Darren accepted a job as Operations Manager at the United Way of Greater Chattanooga, and Jodi accepted a job as a Client Business Advisor with Unum. “I really enjoyed having the opportunity to help the Phillips family,” said Taryn, Goodwill Opportunity Center Manager. “At Goodwill, we know that career transitions can be overwhelming, especially when relocating to a new city. Our goal is to provide personalized support, whether it’s resume assistance, job leads, or confidence-building, free of charge, so that each person we help can move forward with hope and opportunity.” Darren And Jodi's Success is a testament to how the right support at the right time can turn uncertainty into opportunity. “I am positive that all of the guidance we received at the Goodwill Opportunity Center is what made the difference,” said Jodi. “Now we tell people we know who are job hunting to go to Goodwill.”
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By Lora B January 13, 2026
Goodwill To Host Forklift Operator Training Course Jan. 20-22
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