Goodwill Industries Of The Greater Chattanooga Area Receives Spirit Of Chattanooga Award

Goodwill Industries of the Greater Chattanooga Area was honored to receive the Spirit of Chattanooga Award for Public Service Online Film at the 2024-2025 American Advertising Awards hosted by the American Advertising Federation Chattanooga.

The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising. The award ceremony was held last Thursday at Mac Avenue Events in Chattanooga. The American Advertising Awards, known as the ADDYs, is the most prominent creative competition in the world, officials said.


Each year, over 40,000 entries compete in 200 markets nationwide.

Goodwill’s award-winning video, chronicling the opening of their store, donation center and Opportunity Center in Dalton was shot and edited by Brandon Brown Productions.

“Receiving the American Advertising Federation’s Spirit of Chattanooga Award and having the chance to witness the exceptional work being created in our community was truly an honor,” said Michelle Turner, director of Marketing and Communications for Goodwill Industries of the Greater Chattanooga Area. “Most importantly, we are grateful for the opportunity to share how Goodwill empowers individuals to transform their potential into opportunity through education, training, and employment.”

The award-winning video can be viewed at this 
link.


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By Lora B May 26, 2026
We had a great time with the Catoosa County Chamber at Cards and Coffee at our Battlefield store and donation center!

DC

By Lora B May 26, 2026
Recently, Goodwill held an annual award ceremony in conjunction with our first organization-wide One Goodwill event, a day dedicated entirely to investing in the people who make our mission possible. For one day, we closed every Goodwill store, donation site, Opportunity Center, distribution center, and administrative office in the greater Chattanooga area to invest in our people. On that day, our entire Distribution Center team was honored with the Opportunity Accelerator award. This award celebrates innovation that accelerates opportunity and drives meaningful progress for Goodwill and for our community. Over the past year, the Distribution Center has undergone a significant and inspiring transformation, one centered on stronger communication, increased trust, and a more unified team culture. One nominator shared, “The Distribution Center has transformed and grown in amazing ways.” Kai, Goodwill’s Manager of Distribution and Transportation, has a passion for people, communication, and integrity, which has elevated the entire team. One nominator wrote, “Since Kai’s first day in new hire orientation, he has communicated his desire to develop and grow. He cares deeply about his employees, considers their challenges, and goes out of his way to help people find success.” Supporting this transformation is Pan, Director of Operations. Pan is a leader whose commitment to his people has not gone unnoticed. A nomination stated, “Pan is always willing to listen to our problems and do what is necessary to correct them.” “The biggest change I’ve seen with our distribution center team is our cohesiveness,” said Pan. “We work well together.” “Winning the Opportunity Accelerator award was amazing,” said Kai. “I'd be hard-pressed to say I've had a better day professionally. I wasn't only proud of myself; I was proud of our team.”
By Lora B May 19, 2026
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