Aleetra Rice New CFO

Welcome Aleetra Rice, Chief Financial Officer

Aleetra brings more than two decades of expertise in nonprofit and healthcare finance. Most recently, she served as Director of Finance at Erlanger Health Centers, where she led financial operations for Erlanger Community Health Centers. Her deep knowledge of strategic financial planning, complex budgeting, regulatory compliance, and revenue cycle management has consistently driven operational excellence and fiscal integrity.


Aleetra is widely recognized as a transformational leader who builds high-performing teams and fosters collaboration across all levels of an organization. Her earlier tenure at the Southeast Tennessee Development District highlighted her versatility in finance and organizational leadership, where she successfully managed multi-million-dollar budgets, led audits, and championed initiatives that strengthened operational performance.


Rooted in integrity and deeply connected to the Chattanooga community, Aleetra is passionate about mission-driven work and helping the team at GIGCA evolve into its next era of growth, impact, and innovation.


Welcome to the team, Aleetra!


By Michelle Turner January 16, 2026
When Darren and Jodi made the decision to leave their longtime Florida home to help care for Jodi’s aging parents in Chattanooga, they never imagined how challenging the transition would be.  They started their new adventure by buying a house in Chattanooga. Darren turned in his notice at his job at the United Way in Fort Myers, and Jodi resigned from her role as an Executive Vice President at a wealth management company. “We thought we would have no problem finding new jobs. We're both experienced in so many things,” said Jodi. Despite their impressive resumes and years of experience, weeks turned into months of job searching. The stress was mounting. Jodi shared her concerns with her friend in Florida, who reminded her that Goodwill offers free career assistance. Darren and Jodi visited the Goodwill Opportunity Center in East Brainerd. When they arrived, Opportunity Center Manager, Taryn, discussed their situation with them. She helped them update their resumes and connected them with resources and job leads tailored to their skills. Soon after, Darren accepted a job as Operations Manager at the United Way of Greater Chattanooga, and Jodi accepted a job as a Client Business Advisor with Unum. “I really enjoyed having the opportunity to help the Phillips family,” said Taryn, Goodwill Opportunity Center Manager. “At Goodwill, we know that career transitions can be overwhelming, especially when relocating to a new city. Our goal is to provide personalized support, whether it’s resume assistance, job leads, or confidence-building, free of charge, so that each person we help can move forward with hope and opportunity.” “I am positive that all of the guidance we received at the Goodwill Opportunity Center is what made the difference,” said Jodi. “Now we tell people we know who are job hunting to go to Goodwill.”
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