Aleetra Rice New CFO

Aleetra brings more than two decades of expertise in nonprofit and healthcare finance. Most recently, she served as Director of Finance at Erlanger Health Centers, where she led financial operations for Erlanger Community Health Centers. Her deep knowledge of strategic financial planning, complex budgeting, regulatory compliance, and revenue cycle management has consistently driven operational excellence and fiscal integrity.

Aleetra is widely recognized as a transformational leader who builds high-performing teams and fosters collaboration across all levels of an organization. Her earlier tenure at the Southeast Tennessee Development District highlighted her versatility in finance and organizational leadership, where she successfully managed multi-million-dollar budgets, led audits, and championed initiatives that strengthened operational performance.

Rooted in integrity and deeply connected to the Chattanooga community, Aleetra is passionate about mission-driven work and helping the team at GIGCA evolve into its next era of growth, impact, and innovation.

Welcome to the team, Aleetra!

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Goodwill Opportunity Center - Dalton to Host Kinetic Hiring Event March 6

By Lora B • March 4, 2026

Goodwill Opportunity Center - Dalton to Host Kinetic Hiring Event March 6

VIDEO: East Ridge Grand Opening

By Michelle Turner • February 27, 2026

Goodwill Opens New East Ridge Store and Donation Center A new Goodwill store and donation center opened in East Ridge on Thursday, Feb. 26. The location, at 3715 Ringgold Road in the former Food City building, is approximately significantly larger than the previous Goodwill location in East Ridge. The over 40,000-square-foot building will feature a Goodwill store, a Donation Xpress Center, and a dedicated space for a future Goodwill Opportunity Center. The previous Goodwill location in East Ridge, located at 5082 South Terrace, in front of the AMC movie theater, will remain open as a Goodwill Donation Xpress Center. After the opening of the new East Ridge store, the local nonprofit will operate 16 stores and three Goodwill Opportunity Centers in the region. Goodwill Opportunity Centers provide career search services and employment-readiness assistance at no charge to the community. Store hours are Monday through Saturday, 9 a.m. to 8 p.m., and Sunday, 10 a.m. to 8 p.m. Goodwill accepts donations during regular store hours. “We’re proud to expand our presence and deepen our commitment to the community,” said Gena Weldon, President and CEO of Goodwill Industries of the Greater Chattanooga Area. “Those who shop and donate join us in our mission to help people overcome barriers to employment, divert millions of pounds of items from local landfills, equip people with training to prepare for the future of work and make a real impact in Southeast Tennessee and Northwest Georgia.” Those interested in learning about Goodwill Industries of the Greater Chattanooga Area can find more information at goodwillchatt.org.