Aleetra Rice New CFO

Aleetra brings more than two decades of expertise in nonprofit and healthcare finance. Most recently, she served as Director of Finance at Erlanger Health Centers, where she led financial operations for Erlanger Community Health Centers. Her deep knowledge of strategic financial planning, complex budgeting, regulatory compliance, and revenue cycle management has consistently driven operational excellence and fiscal integrity.

Aleetra is widely recognized as a transformational leader who builds high-performing teams and fosters collaboration across all levels of an organization. Her earlier tenure at the Southeast Tennessee Development District highlighted her versatility in finance and organizational leadership, where she successfully managed multi-million-dollar budgets, led audits, and championed initiatives that strengthened operational performance.

Rooted in integrity and deeply connected to the Chattanooga community, Aleetra is passionate about mission-driven work and helping the team at GIGCA evolve into its next era of growth, impact, and innovation.

Welcome to the team, Aleetra!

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Cards and Coffee with the Catoosa County Chamber

By Lora B • May 26, 2026

We had a great time with the Catoosa County Chamber at Cards and Coffee at our Battlefield store and donation center!

DC

By Lora B • May 26, 2026

Recently, Goodwill held an annual award ceremony in conjunction with our first organization-wide One Goodwill event, a day dedicated entirely to investing in the people who make our mission possible. For one day, we closed every Goodwill store, donation site, Opportunity Center, distribution center, and administrative office in the greater Chattanooga area to invest in our people. On that day, our entire Distribution Center team was honored with the Opportunity Accelerator award. This award celebrates innovation that accelerates opportunity and drives meaningful progress for Goodwill and for our community. Over the past year, the Distribution Center has undergone a significant and inspiring transformation, one centered on stronger communication, increased trust, and a more unified team culture. One nominator shared, “The Distribution Center has transformed and grown in amazing ways.” Kai, Goodwill’s Manager of Distribution and Transportation, has a passion for people, communication, and integrity, which has elevated the entire team. One nominator wrote, “Since Kai’s first day in new hire orientation, he has communicated his desire to develop and grow. He cares deeply about his employees, considers their challenges, and goes out of his way to help people find success.” Supporting this transformation is Pan, Director of Operations. Pan is a leader whose commitment to his people has not gone unnoticed. A nomination stated, “Pan is always willing to listen to our problems and do what is necessary to correct them.” “The biggest change I’ve seen with our distribution center team is our cohesiveness,” said Pan. “We work well together.” “Winning the Opportunity Accelerator award was amazing,” said Kai. “I'd be hard-pressed to say I've had a better day professionally. I wasn't only proud of myself; I was proud of our team.”